Marketing to Kids

Our friend David sent us a package of Cheese Puffs in the mail. In part he splurged on the shipping charges because he knows my husband really likes Cheese Puffs. Mostly he sent it because of the packaging. Our question is the same as David’s, namely what in the heck made the marketing department at Payaso feel that this particular clown, who would clearly be more at home on an Insane Clown Posse album, was a good idea?
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Okay, so “payaso” means “clown” in Spanish. But it doesn’t mean “really scary clown” (that would be “payaso realmente espantoso,” if you trust my Google translator). For the record, the bright orange glow of the cheese puffs was such that my kids didn’t really notice the clown. When I pointed him out, they asked “is he a bad guy?”
I wasn’t sure of the answer there. Maybe he’s trying to do the honorable thing and scare us away from processed foods?

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6 Responses to Marketing to Kids

  1. I think that clown wants to eat me. Or, maybe, in an alternate universe, that clown already *has* eaten me. Or, maybe, I’ve been watching too much damn Lost, and I need to be eating more cheese puffs.

  2. admin says:

    Maybe I just find ALL clowns scary?

  3. Jenn Hubbard says:

    Hmm, I often find clowns scary, but this one strikes me as rather jolly–I think it’s the open-mouthed laughter. The cheese puffs have clearly provided him with a reason to live.

  4. Sarah P says:

    I am fairly certain that this is one of the clowns that posed for a certain BH surfers album…Barry Leighton-Jones would probably even be a little freaked out by this guy.

  5. Wendy S says:

    I think you should send this idea to Michelle Obama as part of her anti-obesity campaign. The clown would have to be featured prominently on all junk foods. The clown doesn’t even have to say anything. The clown just watches…

  6. Liz Macklin says:

    So Madelyn, despite your warning about processed foods, does scary clown = eat more cheese puffs? I think we need a brain scan study to understand this!

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